Identities are created within Flagsmith automatically the first time they are identified from your client SDKs. Generally you'd make a call to identify a user with a unique string/id whenever they log into your app/site. The SDK will then send an API message to the Flagsmith API, with the relevant Identity information.

You can also find more information in the following link:

https://docs.flagsmith.com/basic-features/managing-identities#identity-traits
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