Articles on: A/B and Multivariate Testing

I am running an A/B test, but the users will not be logged in. Will segmenting work if I can't identify a user?

Flagsmith needs some sort of consistent ID that you store against the user on the client, otherwise it's impossible to serve a consistent test to that user. Generally people just create a random GUID and then store it on the client (e.g. using cookie on web).

Updated on: 21/04/2021

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